What is this?

When I was a kid, habaneros were used to punish me.
 

Which, in retrospect, was a fairly efficient way of creating both trauma and a very high tolerance for chili.
 

Years later, I started making my own habanero spread at home. Not as therapy. Just because I like spicy food, apparently more than I respect my own history.
 

I made a few jars.Friends tried it. They liked it.
They asked for more.
 

And because I’m a creative, I am physically incapable of just making a sauce and leaving it alone.

It needed a name.
Then a label.
Then a jar.
Then an identity.
Then, obviously, an entire story.
 

So I did what any emotionally well-adjusted designer would do: